De Beers is the head of an extremely large diamond company, dealing in various facets of the diamond market, including mining and exploration, manufacturing, selling and trading. The company was founded in 1888 by Cecil Rhodes, and for over 100 years, De Beers has been an essential player in the diamond market. They're active in every major category of mining, like underground, large-scale, deep sea, and other mining exploits in Namibia, Canada, South Africa and Botswana. The company employs roughly 20,000 people and it earns an estimated $6 billion annually. The De Beers diamond company basically controls the flow of diamonds in many countries around the globe. They've been labeled as a cartel and even viewed as cruel in some circles. This is no doubt due to their founding principles.

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