William Hill began his bookmaking business in 1934 creating a number of innovations to not just the business of betting, but also the actual practice of making wagers against sporting events. The company has had an exciting history.

William Hill himself continued to be the main driver of the company until his retirement in 1970. In 1989 William Hill created an award for outstanding sports writing, the “William Hill Sports Book of the Year” award which is dedicated to “rewarding excellence in sports writing" with Previous winners including Nick Hornby and Simon Hughes.

2002 saw William Hill successfully floated on the London Stock Exchange and in 2008 a partnership with Playtech revolutionised the company’s online offering. In 2009 a move to Gibraltar ensured both an open access policy to UK players and a good security policy ensuring that you are always safe when playing at www.williamhillcasino.com.

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